April's SEO Blog

Internet Marketing Services Pittsburgh PRSA Guest Speaker

seoapril — Tue, 07 Oct 2008 01:13:10 +0000

Hi Everyone,

I was honored to speak at the Public Relations Society of America in late August. I spoke about the benefits of Youtube and walked everyone though “Insight”. It was a blast for me and the audience loved it. Here’s a snippet of video from the event for those of you who missed it: Internet Marketing Services Pittsburgh.

Pittsburgh SEO Consultant on Youtube

seoapril — Wed, 02 Jul 2008 22:44:27 +0000

Hi Everyone,

I just created a video and posted it on Youtube to introduce myself. It’s a one and a half long video that briefly touches on my 8 years of SEO experience and hopefully shows a little bit of my personality. Check it out on Youtube here: SEO Pittsburgh

You can also watch it on my website: www.seoapril.com

Why Choose an SEO Consultant over an SEO Company

seoapril — Thu, 19 Jun 2008 03:06:08 +0000

I’ve recently talked to a few prospects who have found me on the web. They type SEO service related keywords in Google and call me because I come up at the top of the list. Interestingly enough, in some cases I outrank large SEO companies in my area. This causes a dilemma for prospects who want an SEO company to handle their SEO work but find a consultant in the top positions outranking the established SEO companies. Some prospects I’ve talked to never intended to hire a consultant but have gone with me for the following reasons:

Execution by an Expert - you know your website is being handled by a senior person and not somebody learning on the job possibly at your expense. Why take the risk of being the website given to the newbie?
High Involvement - If you are my client, I am intimately aware of all aspects of your website and SEO campaign(s). An SEO company has dozens of clients and many just don’t get the attention a consultant provides, especially if your budget isn’t one of the larger ones in the portfolio.
Personal Relationship - I form long term relationships with clients. An SEO company has a project manager or account rep handling your SEO campaign. Often times, you are NOT permitted to talk to the actual SEO expert for fear that you will lure him or her to a full-time position with your company.

In summary, with me as your SEO consultant you get: high involvement and execution from the SEO expert who cares about cultivating personal relationships with clients.

PPC Advertising Basics

seoapril — Fri, 23 May 2008 19:45:30 +0000

I added a new article to www.seoapril.com entitled PPC Advertising Basics. It’s very elementary but does explain the difference between contextual PPC and search engine PPC advertising.

I’m Speaking at PRSA Pittsburgh’s 2008 Professional Development Day

seoapril — Sat, 03 May 2008 19:34:23 +0000

Here’s the agenda:
Stay on the cutting edge of PR by learning strategies and tactics that will take your organization to the next level at PRSA-Pittsburgh’s Professional Development Day Conference.

Topics at PRSA Pittsburgh’s 2008 Professional Development Day Conference will include:

Leadership - Reserving a Seat at the Head Table - How to get noticed (in a good way!) by upper management.
Creativity - Stuck in a rut? Boost your creativity.
Brand Marketing - Learn about building and repositioning brands, launching products, creating story angles and getting clients into the news.
Event Planning - From strategic planning and logistics to marketing and promotion, where does PR fit in?
Crisis Communications - Sounding the Alarm - Learn how to communicate effectively during a crisis.
New Media - YouTube and You - How to use online video as part of your communications strategy.

You guessed it - I’m presenting “YouTube and You”.

Go to my website to learn more about Internet video marketing.