I’ve recently talked to a few prospects who have found me on the web. They type SEO service related keywords in Google and call me because I come up at the top of the list. Interestingly enough, in some cases I outrank large SEO companies in my area. This causes a dilemma for prospects who want an SEO company to handle their SEO work but find a consultant in the top positions outranking the established SEO companies. Some prospects I’ve talked to never intended to hire a consultant but have gone with me for the following reasons:
- Execution by an Expert - you know your website is being handled by a senior person and not somebody learning on the job possibly at your expense. Why take the risk of being the website given to the newbie?
- High Involvement - If you are my client, I am intimately aware of all aspects of your website and SEO campaign(s). An SEO company has dozens of clients and many just don’t get the attention a consultant provides, especially if your budget isn’t one of the larger ones in the portfolio.
- Personal Relationship - I form long term relationships with clients. An SEO company has a project manager or account rep handling your SEO campaign. Often times, you are NOT permitted to talk to the actual SEO expert for fear that you will lure him or her to a full-time position with your company.
In summary, with me as your SEO consultant you get: high involvement and execution from the SEO expert who cares about cultivating personal relationships with clients.
