PPC Advertising Basics

I added a new article to www.seoapril.com entitled PPC Advertising Basics. It’s very elementary but does explain the difference between contextual PPC and search engine PPC advertising.

I’m Speaking at PRSA Pittsburgh’s 2008 Professional Development Day

Here’s the agenda:
Stay on the cutting edge of PR by learning strategies and tactics that will take your organization to the next level at PRSA-Pittsburgh’s Professional Development Day Conference.

Topics at PRSA Pittsburgh’s 2008 Professional Development Day Conference will include:

  • Leadership - Reserving a Seat at the Head Table - How to get noticed (in a good way!) by upper management.
  • Creativity - Stuck in a rut? Boost your creativity.
  • Brand Marketing - Learn about building and repositioning brands, launching products, creating story angles and getting clients into the news.
  • Event Planning - From strategic planning and logistics to marketing and promotion, where does PR fit in?
  • Crisis Communications - Sounding the Alarm - Learn how to communicate effectively during a crisis.
  • New Media - YouTube and You - How to use online video as part of your communications strategy.

You guessed it - I’m presenting “YouTube and You”.

Go to my website to learn more about Internet video marketing.